If you want to maintain your site’s ranking position on top in Google SERPs, following are the things you can do when you start noticing a drop for a specific keyword.
Internal Linking
Reason - You might have forget to use internal linking, in which you link one of your web pages to another. And if you are using internal linking, you are probably using rich anchor text, which isn’t a good thing.
Solution - Don’t forget to use internal linking and link only a long phrase, non-rich anchor text. The key to leveraging internal linking is to avoid using rich anchor text.
Site Loading Speed
Reason- While determining a site’s ranking, Google always cares how fast or slow your website loads. Site speed is important for Google. When your site loading speed is low, users tend to have a bad experience. So while site loading speed is just one of many factors in determining your site’s ranking, it’s certainly shouldn’t be ignored.
Solution - Eliminate render-blocking JavaScript and CSS in above-the-fold content. Minify JavaScript & CSS and Enable Compression to improve the site speed. These are not the technical stuff but are the simple free solution.
Link Building
Reason - When your ranking drops, first thing that come to your mind is to build more backlinks. Google is smart enough to detect if a web page is gaining links at an unnatural pace. So, if you build too many backlinks to the web page that has been dropped in rankings, you’ll notice that your rankings will drop even more.
Solution - Create backlinks to other internal pages & avoid using rich anchor text. If you do so, you’ll find that your rankings will gradually increase. This SEO tactic will help increasing your overall site authority, which means all of your keywords will start ranking higher.
Update Your Webpage
Reason - If you are not keen to update your webpage, you will lose your position in Google SERPs. Google ignores your website if it isn’t updated. Viewers get a bad impression if there is old data on your website.
Solution - The goal of a search engine is to return the most relevant results to users. So, by adding updated content and images to your website, you are going to create a better user experience. This will eventually improve your position in Google SERPs.
Click-Through Rate
(You can get this data from Google Webmaster Tools)
Reason - If a search engine detects that your click-through rate is extremely low for the position you are ranking, it can easily drop your position as this tells the search engine that your listing isn’t very relevant.
Solution - One way to increase your search traffic is by increasing your rankings. Another way is by increasing your click-through rate. To increase your click-through rate, optimize your title tags and meta description. You can do this by using some of the following keywords within your meta tags as they tend to get clicked on a lot:
- How to
- Free
- Tips
- Why
- Best
- Tricks
- Great
Social Sharing
Reason - You probably not using social shares for your website. Social sharing means more traffic which in-turn will increase traffic to your website. And the more people visit your website, the higher the chance that someone will naturally link back to you. And more links mean higher rankings.
Solution - Add social sharing buttons to your web pages. If you have a blog, you can always ask your readers to share a specific web page via Google+ or Twitter or Facebook. If you have connections to any influential social media users, you can ask them to share your web page as well.
CONCLUSION
If you want to continually improve your individual rankings, especially when they are starting to drop, you can use the tips and tactics above.
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