Is it Easy to Rank for Low-Competition Keywords?

So, you have been looking for a good traffic generating keyword but you are worried about competition. You want to make sure that competition is low, and you have many options from keywords that have high search rates without having to fight off too many others. The problem is the ranking… can you get front page Google results from those terms?

There is no easy answer, as it depends entirely on the keyword. Or, more specifically, on the competition you are facing. If the keyword you have chosen is low on competition but the majority of it is paid searches, you have little chance of breaking onto the front page. What you need to know is how much of that traffic comes from organic searches, or unpaid listings.

Out of all of the tools I have seen recommended for discovering this, the most popular is SEOMoz’s SEO Toolbar. You can download it for free for either Firefox or Chrome. In addition to discovering the organic searches for any keyword, you can also get at-a-glance SEO and analytics information, and create custom searches based on your own specifications (country or region, search engine).

Another quick tip is to generate context by using a more targeted key phrase. This can get you past the higher authority pages like news sources that might be using a more general keyword in the niche, and so offer more difficult competition thanks to their dominance. It might require you to get more creative, but give you a wider hunting ground that won’t push you to the secondary search pages where people are less likely to look.

Is it easy to rank on low-competition keywords? Yes, as long as you are targeting the right keyword.